Letters to the Editor

We should limit political ads | LETTER TO THE EDITOR

To the editor:

I’m sure I’m not the only person who’s sick and tired of absurd political ads on television and nasty, oversized signs along our highways. Obvious exaggeration and misleading statements loudly proclaim how terrible candidates are and how they have ruined the country’s finances and progress in healthcare and services.

Scare tactics, threats and invalid claims of bad results for passage of various issues are crammed down the citizens’ throats.

Honest politicians? It’s a contradiction in terms that has grown out of control. Most of their claims are structured to mislead the public from the complete facts, and are desperate attempts to get a few more votes.

If simple logic and common sense prevail, voters will not succumb to these noisy, disreputable tactics, but it is clear that it’s time to legislate controls for political ads. Action to limit the number and duration of political ads per broadcasting hour is way overdue.

This isn’t a suggestion to change the First Amendment’s guarantee of freedom of expression. Our courts decide what falls within those rights and determines punishment for offenses, but the captive audience, the broadcast audience overwhelmed with blatant political claims, also has rights. Those rights should include freedom from a constant barrage of baloney from politicians.

Marketing people, politicians and the broadcast media will fight such an idea, but the bombardment of the airwaves by abusive, ridiculously false and nauseating ads has become intolerable. It really is time for change, and only public outcry will instill action by legislators.

Jerry Mercer


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