South Whidbey Record welcomes new marketing consultant

The South Whidbey Record has hired JoAnn Baker as its new marketing consultant.

JoAnn Baker

The South Whidbey Record has hired JoAnn Baker as its new marketing consultant.

Quick to smile and already making connections on the South End, Baker comes to The Record a veteran newspaper sales associate with a decade of experience at urban publications such as the Seattle Times and Seattle Met magazine.

“We’re thrilled to have on our sales team a consultant with so much experience,” said Keven Graves, publisher of Whidbey News Group, which includes The Record, Whidbey News-Times and Whidbey Examiner. “JoAnn is truly dedicated to helping her clients succeed and grow.”

Before getting into newspaper sales, Baker worked in the customer service and food and beverage industries, largely in management roles.

Baker, who describes herself as a true believer in newspaper advertising, said South Whidbey is home to some great businesses, such as Tom and Janice Zellars’ Thrive Vegan Cafe in Freeland. They’re all about health, but people wouldn’t know it unless they go inside. Baker said she’s eager to roll up her sleeves and help businesses like theirs succeed with tailored and effective advertising strategies.

“Instead of just buying an ad, we’ll do some marketing to tell their story,” Baker said.

Baker is currently a Coupeville resident, has one son who she says is her pride and joy — he’s a Kirkland resident who works in aerospace sales. This is her first time living on Whidbey, and she’s fallen in love with island life.

“I just love it here,” she said.


More in Business

Celebrate everything rabbit-related during Bunny Daze, March 26-31

Spring has sprung, and so have the bunnies. Celebrate the furry creatures… Continue reading

Schools foundation holding Dine Out Wednesdays

The South Whidbey Schools Foundation is holding its March Dine Out Wednesdays… Continue reading

Langley chocolatier Mona Newbauer offers a wide variety of gourmet chocolates in her shop, Sweet Mona’s. Some of those chocolates will make their way to Coupeville Saturday for the annual Chocolate Walk. Photo by Megan Hansen/Whidbey News-Times
Chocolate Walk tickets selling quickly

A handful of tickets remain available for Saturday’s Coupeville Chocolate Walk. For… Continue reading

Seed farm grows with online store | CORRECTED

The growth of Deep Harvest Farm has been measured and intentional. Owners… Continue reading

The Braeburn set to expand restaurant space in Langley

An expansion has been “long overdue” at The Braeburn, according to the… Continue reading

Whidbey Island Natural closes Langley storefront

After 17 years on First Street in Langley, Whidbey Island Natural is… Continue reading

Whidbey Coffee gets new facility, director

One of Whidbey Island’s homegrown businesses is getting a double shot of… Continue reading

Island Herb in Freeland donates half of Nov. 28 sales for Giving Tuesday

Island Herb owner Lucas Jushinski is donating green of a different kind… Continue reading

Whidbey Tire Auto set to close its doors after decades of service

After serving South Whidbey since 1980, Whidbey Tire & Auto owner Dana… Continue reading

Langley flower shop was inspired by ‘farm, forest and the sea’

By LORINDA KAY Special for The Record When you walk into the… Continue reading

Langley jewelry store takes inspiration from the sea

Lifelong Pacific Northwest resident Alexa Allamano has always been fascinated by the… Continue reading

Freeland business owners scoop up Whidbey Island Ice Cream Co.

Whidbey Island Ice Cream Company has new owners. Steve and Jill Rosen,… Continue reading