If you look to lose weight or are a fan of the keto diet, you undoubtedly have heard of the Shark Tank Keto Pills. According to the myriad of advertisements going around the internet, these miracle Keto pills were presented at the now-famous ABC show Shark Tank and even endorsed by the business moguls in the show.
As a result of these claims, many innocent buyers have fallen victim to the dubious cartels using false claims to sell substandard products. The fake advertisements have become so rampant that business Moguls Mark Cuban and Lori Grenier, directly associated with the keto pills, had to speak up and address the issue. On her social media pages, Lori Greiner said, “They take our images and they Photoshop their product into our hands, and they make it look like we are endorsing or are behind these products, but we are not.”
Mark Cuban also took to Twitter, saying, “These scammers are taking tens of millions from hard working Americans. Please throw them in jail”, and posted a picture of the Power Keto pills claiming to be associated with him.
But Why Shark Tank?
Shark Tank has been a platform where thousands of products and services have seen the light of day. The commercial success associated with the ABC show has seen starter companies double or triple their worth in a single year.
If you have not heard about it, Shark Tank is a world-renowned show where brands, inventors, and business-minded people present their business ideas to a panel of five extremely successful business moguls. If the panelists find your idea worth it, one or two of them will invest in your business in exchange for a stake in it. However, the money invested is not the best gift you will get from these moguls- their trusted endorsement, influence, and marketing tools are what propels an otherwise insignificant business into a household name.
When the product is too outlandish to make it to the premiere show, however, unscrupulous entrepreneurs fake endorsements, which is the case for these keto pills. In a world of social media influencers, these people know that the best way to get uninformed customers to buy their product is to use a celebrities’ name or, in this case, a famous trusted show as a means of credibility.
Was There a Keto-related Episode on Shark Tank?
According to fact-checkers at Snopes.com, many of those digital keto pills adverts claim the product appeared on Shark Tank and was funded by the business moguls. Unfortunately, there have only been two instances where a keto-related product was presented on the Shark Tank stage, and neither of them was a pill.
In 2018, NUI appeared on the show seeking endorsement for its keto-friendly cookies that skipped on sugar and doubled its saturated fat content. Guest investor and sports icon Alex Rodriguez invested $300,000 into the business, which is now a success.
In the same year, another brand known as Honest Keto Diet presented its keto supplements that supposedly helped maintain ketosis without observing the strict rules of the keto diet. However, the company did not show proof that their product could help and, as a result, didn’t receive an investment from the moguls.
Unfortunately, that episode kicked off an avalanche of fraudulent businesses claiming they appeared on Shark Tank. The fake adverts have even caught the attention of the Better Business Bureau, whose officials discovered that the images used on one of those products were taken from a completely unrelated episode of Shark Tank.
Shark Tank Keto Company
If you google the phrase ‘keto diet pills,’ you’ll notice a company that appears on all the search results. That company’s name is Shark Tank Keto, and it claims to be affiliated to business mogul Mark Cuban. If you dig deeper into the company and its products, you will realize they are all the same products with the same ingredients but different names. While PureFit Keto is the most popular name and now a well-known scam, you will also find the same product in names like:
- Keto Rapid Max Pure
- Keto Legend
- Holistic Bliss Keto
- Keto Supreme
- Keto Max Burn
- Keto RX
- Envy Naturals Keto
- Ultra Apex Keto
- Maxwell Keto
These pills are cheap, 800 mg BHB pills with zero effect on the body, let alone weight loss. The 800 mg of BHB contained in these pills is not nearly enough to increase ketone levels in your body. Beta-hydroxybutyrate or BHB is a ketone the body can burn for energy under certain circumstances when glucose is not in supply. It also helps subdue your appetite when you are trying to lose weight.
What’s more, there have been claims where clients have paid for the product but did not receive anything. These evil people are automatically billing credit cards once you enter your information, and the only way to stop this is to cancel the card.
The Real Scam
In a report outlined on the AARP website, two women in their 80s lost over $200 each in these keto diet pill scams. The two women tell cautionary tales of how a simple pop-up ad turned their lives into a nightmare. According to one Marjorie from Oklahoma, the advertisement for Ultra Pure 360 claimed to help her lose more weight than the keto diet alone.
In the ad, she would be charged $6.95, with a money-back guarantee if the pills did not work. Fast forward a couple of weeks later, when the pills arrived, her credit card bill was a total of $203.80.
When she called to cancel the purchase and get the promised refund, the company had all sorts of stories for her before finally making it clear there will be no refund.
This is only one of the thousands of stories received via the AARP Fraud Watch Network helpline, which has logged over 25 reports of keto pills scams. According to Amy Nofziger, who oversees the helpline, some people have lost over $1000 in these scams without even knowing. You only realize the company has been deducting money from your credit card months later when you get the bill.
Other Celebrities used in Fake Endorsements
Lori Greiner and Mark Cuban are only a few famous people condemning and exposing these online scams that have led to many people losing hundreds of dollars from their credit and debit cards. Other celebrities implicated in this mega scam are Chrissy Teigen, who immediately shut down the claims through her Twitter page and told her fans she does not endorse the said keto pills. Jameela Jamil and Demi Lovato warned their fans against pills and said their names were illegally used to promote fake products.
Over the years, the famous Dr. Oz show, together with the good doctor himself, has been dragged through a myriad of scams and fake advertisements. Similar to Shark Tank, Dr. Oz’s show brings new inventors and businesses to showcase their products. Before getting these people on the show, the good doctor and his team take it upon themselves to ensure the products are legit, effective, and authentic. Unfortunately, that has not stopped the millions of diet pills and fake supplements purporting to be endorsed by Dr. Oz.
Though unethical, disgusting, and completely unacceptable, this mode of advertising and selling still works like a charm. When people see the name of a famous person like Mark Cuban or Dr. Oz, they automatically assume the product is good and credible. For that reason, these unscrupulous businesses will continue to use the method because, at least for now, it still works. Whenever these companies are caught, they change their names and rebrand the products.
Keto Diet is the Real Deal
The keto diet was first invented by a scientist called Russel Wilder. It was first used to treat epilepsy before people realized it could also help with diabetes, stroke, and other chronic diseases. Essentially, the keto diet is a diet that looks to exclude carbohydrates completely and put more emphasis on healthy fat intake and protein. Mathematically, the keto diet is only 10% carbs derived from fruits and vegetables, 60% fat, and 30% protein.
By completely cutting off carbohydrates from your diet, you force your body to go into a state of ketosis. Your body starts using your stored fats for energy in ketosis since it’s no longer receiving glucose from carbohydrates. Your body will therefore burn a lot of fat to use as energy, and that’s how you lose weight fast.
Apart from being completely unhealthy, the keto diet has one other significant drawback- keto sickness. By depriving your body of carbs, you put it in a state of shock where it reacts by feeling weak, nauseous, and lethargic, among other things. Keto pills or supplements help combat these symptoms until your body gets used to this state of ketosis and confusion. They provide your body with the necessary nutrients it needs in the absence of carbohydrates and help with the production of ketones.
How to Avoid the Online Keto Pills Scams
The only way to avoid falling for these online Keto pills scams is to be informed. Please educate yourself on the keto diet, how it works, and why you need keto pills or supplements. Some of the things you need to know include;
Keto Pills don’t cause ketosis. Contrary to what these fake websites say, legit keto pills or supplements are not supposed to induce ketosis or help you lose weight. In reality, there is no way around the heart-wrenching keto diet if that’s the option you have chosen to use to lose weight. The purpose of keto supplements is only to supply your body with nutrients it usually gets from carbohydrate foods, so you don’t get malnourished. The pills combat the effect of keto sickness and help you to overcome that difficult period without eating carbs. Therefore, any pills claiming to help you lose weight is a big scam.
BHB is not effective under 3 grams. Most if not all of these fake pills have 800 mg of BHB. While BHB is a powerful ingredient if you are doing the keto diet, it does not help if it’s below 3 grams.
Reach out to the source. The keto diet was made famous by Dr. Ryan Lowery, a popular and very interactive Instagram page. Before buying anything keto-related, reach out to him or his vast community on social media for advice. You can send a direct message, and he always replies.
Shark Tank does not endorse any pills. As discussed above, no keto diet pill was ever presented on the Shark Tank show, and none of the panelists are associated with them. If you see a keto diet pill or any pills for that matter claiming to have the backing of the Shark Tank or its panelist, run for your life.
Always check out the owner of the brand. When you go to the product’s website, there is always a front story about the product, who made it, and how it will help you. Always take the name of that person and run a background check on them. In most instances, you will realize they do not exist because they are made-up people. When the company claims to be associated with celebrities or big people like Mark Cuban, reach out to them via social media and ask if it’s true. Celebrities also post all the products they endorse on their Instagram pages, so you will know what they support and what they don’t.
DO NOT give out your card number. The Federal Trade Commission has warned against such scams and told people to avoid giving out their credit card numbers to pay online. “If you give your credit or debit card number, you get charged $60 to $210 every month — and it’s impossible to get a refund. Besides, you get enrolled in offers you didn’t ask for — with more monthly charges.”
Dropshipping is a method of sales and marketing where people from the comfort of their homes recommend a product they have never used to innocent people for money. They do this via independent blogs that market the hell out of that product and put several links for readers to click and buy it. When you buy the product, the blogger receives a commission, and that’s how they make money.
Unfortunately, 99.9% of these blog posts are written by people who have no clue about the product they are talking about. Their job is to market the products, get sales and receive a commission. They will even tell you how they have used it for years and show you their results in a series of fake pictures. Beware of this type of marketing because it’s almost always false.
Shark Tank Keto Scams Conclusion
The keto diet scam is only one of the many online scams that will come your way. As long as this mode of operation works, they will continue using it on innocent, unsuspecting people. Luckily for you, you are now wiser, and you know better than to fall for them. The secret is to take everything you see online with a pinch of salt and keep your bank information to yourself no matter what.
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