The area around Double Bluff County Park in Freeland may see heavy traffic Thursday, Jan. 1.

The annual Polar Bear Plunge, put on by the South Whidbey Parks & Recreation District and the Island County 4-H Youth Leadership program, draws hundreds to the beach for a chilly swim to ring in the new year.

Cars often pack the small parking lot and line Double Bluff Road, between East Shore Avenue and Millman Road. No closures are planned, however.

Drivers are encouraged to use caution along the road.

Registration costs $15 and opens at 10:30 a.m. and the swim commences at noon. No lifeguard will be on duty.