Langley unveils promotional wrap on SeaTac Shuttle

The sights of Langley are now on display along the I-5 corridor between Whidbey Island and Seattle. Langley unveiled a SeaTac Shuttle on First Street Saturday morning adorned with photographs depicting city life and culture. The images, taken by South Whidbey photographers David Welton, Michael Stadler and Debra Campbell, are strewn along the sides and back of the 24-passenger shuttle.

The sights of Langley are now on display along the I-5 corridor between Whidbey Island and Seattle.

Langley unveiled a SeaTac Shuttle on First Street Saturday morning adorned with photographs depicting city life and culture. The images, taken by South Whidbey photographers David Welton, Michael Stadler and Debra Campbell, are strewn along the sides and back of the 24-passenger shuttle.

They portray Langley’s first annual Pride Parade, the moon hanging above the marina, the sun setting over a ferry, the city’s shopping district, seafood cuisine, local band Hot Club of Troy, kayakers and city walkers.

The hope, Langley Mayor Tim Callison said, is that the imagery will persuade passersby on the freeway or at the airport to visit Langley.

“We think that people stuck on the 405, I-5 and seeing it down at the airport while it’s making its circuit will say, ‘Hey, that looks like a cool place to go,’” Callison said. “I think it speaks very well about what Langley is about and the kind of things that would attract tourists to come here.”

The predominant picture shows a woman with pink hair and colorful garments during the 2014 Pride Parade. The image was captured by Welton, who was the only photographer of the three with images featured who attended the unveiling Saturday. He was ecstatic with the honor.

“I think it’s awesome. I’m so excited,” Welton said. “Now when people get behind that bus on the way to the airport or on the freeway, they’re going to look at that and say, ‘Langley, that’s a cool place to go,’ and then the photographers are going to say, ‘I wish I would have taken that picture.’”

Welton also took the photos of the marina, ferry and portrait of Hot Club of Troy. He donates many of his pictures to non-profit organizations, including Hearts & Hammers of South Whidbey, Goosefoot and Whidbey Island Green Tour. Welton hopes the featured photos will lead to increased exposure in the future.

“This is a really big deal for me,” Welton said. “I’m just going to get thrilled every time I get on the ferry and look for the shuttle.”

The city council approved funding of the new shuttle wrapping in an agreement with Whidbey-SeaTac Shuttle in December 2015. The wrap’s creation and installation cost $7,157, while a $7,400 contract for advertising on the shuttle is also included.

The wrap graphic, a flexible perforated vinyl, was made by Rosenkranz Productions in Greenbank. The photos were selected by a small group of Langley citizens, as well as Callison, former city planning director Jack Lynch, and Langley Chamber of Commerce Executive Director Michaleen McGarry.

McGarry said the Whidbey SeaTac Shuttle implemented a similar marketing strategy around nine months ago by featuring images throughout Whidbey Island. McGarry, who is on the Island County Tourism Committee, said it was a success. While she couldn’t pinpoint what kind of tangible impact Langley’s shuttle will have, she noted the dividends are already beginning to show. The city has received feedback from people commenting on the beauty of the images. And it’s only been a week.

Kathryn Lynn Morgen, co-founder of Langley’s Pride Parade, said the featured photo of her event helps portray the support and passion the community has.

She added that McGarry was crucial in helping support the parade by featuring it on the chamber of commerce’s website.

“It kind of snowballed from there and this is kind of an extension from that,” Morgen said. “It feels really good to be supported in that way and featured in that way. I think it also is really a beautiful portrait of the colors, the vibrancy of our community and the support our community is ready to show.”

Langley resident Jim Sundberg, a former city councilman, was among the dozen of people who attended Saturday’s unveiling. He felt the wrap will be particularly effective on the ferry, where people will have time to enjoy the photos.

“If people take time to look, it can tell the story, and people love good stories,” Sundberg said. “We want to tell Langley’s story.”