LETTER TO THE EDITOR | Announcement was premature

Editor, I have been tempted to write a letter to the editor more often than anticipated since moving to the island, but the recent article proudly announcing the new name for Whidbey General Hospital as, “Whidbey Health” (Hospital Board to Vote on New Name) simply cannot be ignored. The article touts the excitement of CEO Geri Forbes in promoting the entire transition strategy and steps in accomplishing the unapproved decision by the board of commissioners.

Editor,

I have been tempted to write a letter to the editor more often than anticipated since moving to the island, but the recent article proudly announcing the new name for Whidbey General Hospital as, “Whidbey Health” (Hospital Board to Vote on New Name) simply cannot be ignored.

The article touts the excitement of CEO Geri Forbes in promoting the entire transition strategy and steps in accomplishing the unapproved decision by the board of commissioners. Readers were made quite aware that Ms. Forbes realizes she has a board, and that ultimately she anticipates getting their approval during an upcoming vote.

I just can’t be alone in the Twilight Zone of cart-before-horse, could I?

With considerable experience, it is unfathomable for one of our CEOs to approach such a major (and ultimately costly) change to a healthcare system’s overall identity with board approval as a post facto box to check.

While it might take considerable imagination, what are the chances of a board vote that rescinds this announcement throughout the community?

While probably too late, I would have suggested, “Whidbey Health System” as the umbrella name, and the hospital could have a catchy name like, “Central Whidbey Hospital.” The only point being made is that the board should have been the announcing entity (post approval) with the CEO right there helping to promote the wisdom of their future vision and governing decision.

GREG RICHARDSON

Clinton